How to rent a holiday home and get more bookings
If you have a property to rent in London and you want to maximise your rental income then you should consider renting it as a holiday apartment.
But it can be difficult when you first start to know where exactly do you advertise? This is a hard question to get right and we have spent many tens of thousands of pounds on advertising over the years on a number of different websites and some are better than others.
So if you have decorated a property and furnished it with everything for a holidaymaker to move straight into (we can help you with this) because we have decorated many apartments to look appealing for couples, families and corporate clients that we rent all year round as a holiday let to recoup the money you have spent.
We will cover in this blog where to advertise a holiday let in London. Firstly London was recently voted Number city to visit in the World and it is normally in the top 3 destinations to visit in the World every year and with millions of tourist coming to London every year a holiday apartment is an ideal alternative to a hotel for couples, families with children and corporate clients to relax in a homeaway from home where they can cook and chill out rather than in a small expensive hotel room.
So you need to take good quality photos of each bedroom, living room, kitchen, bathroom and outside of the property. Because for self catering holiday makers photographs are really important and they give a sense of what your property looks like and will give you the best chance of getting bookings.
Holiday makers want to relax in a comfortable home because they will mostly be out all day sightseeing and when they get back home they want to cook and watch TV with their partner or families..
Try and think about writing a good headline which makes your advert stand out from the competition.
You will need to write a detailed descriptions of each room. Try and talk about the amenities and what is included in the property i.e. does it have a washing machine / tumble dryer, central heating, dishwasher, WiFi, TV.
Also how close is it to the nearest tube station or buses.
So the big question is where should you advertise? Think about your target market are you catering for couples, families, students, retired couples or corporate lets? For example you may want to consider notice boards in supermarkets or retirement publications in magazines. If your target audience are families then you advertise on notice boards in local schools or newsagents.
Make sure you advertise on the internet and social media because this is where the majority of people look to book a London holiday apartment especially young professionals, couples and families,
So if your new to the market or a holiday letting expert there are a number of things to consider like a weak euro which means less European's travelling to London. There is also more competition from other owners so getting bookings is really important and you need to run it as a professional business to maximise your rental income.
However, it’s not as easy as it may appear to fill availability calendars and many holiday home owners sometimes over-estimate the money they will achieve, and some under-estimate the huge amount of work they will have to do in order to generate many bookings.
We hope this has been helpful and good luck, but if you need some help then we do offer a full holiday let service which includes taking photos, doing floor plans, taking a video and writing your advertisement and making sure it's placed in the right locations to maximum your occupancy, so all you need to do is sit back and look forward to the return on your investment.